Private Policy


Effective Date: July 1, 2017


By registering for an Origin Account(Account), using this site and/or any of Cereals Lab’s online or mobile products and services, you agree to Cereals Lab’s Privacy Policy and that we may transfer and store your information. By registering, you agree that Cereals Lab may process your data in accordance with the following privacy policy and that you will abide by Cereals Lab’s Terms of Service.

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE ANY CEREALS LAB’S SITE, MOBILE PRODUCT OR SERVICE. If we change our privacy policy, we will post those changes to this privacy statement, the home page or other places so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material or significant changes to this policy or the way we use your child’s information, we will notify you or the parent/guardian here, by email, or by means of a notice on our home page prior to the changes taking effect. Your continued use of our online and mobile products and services will signify your acceptance of the changes to our online Privacy Policy.


I.  Cereals Lab Mobile Privacy Policy: Introduction 
II.   What is Personal Information And When Does Cereals Lab Collect It?
III.   What is Non-Personal Information And When Does Cereals Lab Collect It? 
IV.   Information Provided to Cereals Lab By Third Parties. 
V.   What Happens To The Information Cereals Lab Collects? 
VI.   Where is The Information Held? 
VII.   How Does Cereals Lab Protect Your Personal Information? 
VIII.   Review, Correction of Your Information, Requesting Removal From Mailing Lists And Deactivating Your Account
IX.   A Special Note About Children
X.   Public Information Including User Generated Content, Online Forums, Blogs And Profiles
XI.   Third Party Sites 
XII.   Products Offered In Partnership With Third Party(s) 
XIII.   Contact Information 


I. Cereals Lab Online And Mobile Privacy Policy: Introduction

Cereals Lab and its subsidiary companies know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. We respect the privacy rights of consumers and recognize the importance of protecting the information collected about you. We have adopted this global online Privacy Policy to explain how we store and use personal and non-personal information we collect online on our websites, during your use of our online products and/or services (including online game play) and on mobile platforms.


II. What is Personal Information And When Does Cereals Lab Collect It?

Cereals Lab collects both personal and non-personal consumer information. Personal information collected by Cereals Lab is discussed below in this section. Non-personal information is discussed below in Section III.

Personal information is information that identifies you and that can be used alone, to contact you on-line or off-line. Cereals Lab may collect personal information from our online visitors during:

– Contest registration and prize acceptance;
– Warranty registration and requests;
– Customer support and/or technical service requests;
– Player match up and other head-to-head online competitions;
– Registration for games and/or special game-specific events;
– Newsletter subscriptions, referral services, and other marketing surveys and email campaigns;
– Registration for Origin and/or other service accounts;
– Creation of a personal profile;
– Product, service and/or subscription orders;
– Service requests from third party service providers on our site;
– Access to our products and/or services on social networks or other third party services; and
– Otherwise through use of our software, mobile or online services where personal information is required for use and/or participation.

Information collected will vary depending upon the activity and may include your name, email address, phone number, home address, birth date, mobile phone number and credit card information. Visitors to Cereals Lab Mobile may be asked to provide the name of their mobile service carrier, model of their mobile phone and a valid mobile number so that we may provide purchase instructions directly to their mobile phone. In that context, your mobile number will only be used to send you a text message with a link to download your game and will not be retained for any other purpose.


III. What Is Non-Personal Information and When Does Cereals Lab Collect It?

Non-personal information, alone, cannot be used to identify or contact you. Cereals Lab collects non-personal information about your use of our online and mobile products and services both on our website and in the course of game play and software usage (on mobile and game system platforms).

We will retain your information for as long as your Origin Account is active or as needed to provide you services. If you wish to cancel your Origin Account or request that we no longer use your information contact the Privacy Policy Administrator in your country, or if your country is not listed, by contacting the Privacy Policy Administrator in the Republic of Korea, There may be instances where we are legally required to retain your information.


IV. What Types of Non-Personal Information Does Cereals Lab Collect?

When you use Cereals Lab mobile products and services or you play our games on your game system, we may collect certain non-personally identifiable information for purposes including improving our products and services, troubleshooting bugs, providing services to you, facilitating the provision of software updates, dynamically served content and product support as well as communicating with you. The non-personal information collected may include demographic information including gender, age, zip code, information about your computer, hardware, software, platform, game system, media, mobile device. We also collect other non-personal information such as username, user ID or persona, feature usage, game play statistics, scores and achievements, user rankings, time spent playing our games, and click paths as well as other data that you may provide in surveys, via your account preferences and online profiles such as friends lists or purchases, for instance. We may also receive information from third parties in connection with market and demographic studies and/or other data that we use to supplement personal information provided directly by you.


V. How Does Cereals Lab Collect Non-Personal Information?

Cereals Lab collects non-personal information along with personal information when you actively provide it in the context of various online and mobile activities including online and mobile purchases, game registration and marketing surveys, for instance. In addition, we and other third parties use cookies and other technologies to passively collect non-personal demographic information, personalize your experience on our sites and monitor advertisements and other activities as described below.  We may also derive from the information collected other facts, such as determining the applicable tax rate based on your IP address.


VI. Information Provided to Cereals Lab by Third Parties

Cereals Lab may also receive other information from third parties, including in connection with the operation and distribution of our products and services as well as market and demographic studies that we use to supplement personal and anonymous information collected or provided directly by you. Some third party services such as Twitter and Facebook may also provide us with information from your accounts there with your permission.

By playing a Cereals Lab game through a social network or other third party platform or service or by connecting to such a third party network, platform or service via one of our products and/or services, you are authorizing Cereals Lab to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the social network or other third party platform could provide to Cereals Lab through the social network/third party platform Application Programming Interface (API) based on your settings on the third party social network or platform. Your agreement takes place when you connect with the third party network, platform or service via our products and/or services, and/or when you connect with, “accept” or “allow” (or similar terms) one of our applications through a social network, or other third party platform or service.

Cereals Lab may also collect or receive information about you from other Cereals Lab users who choose to upload their email and other contacts.  This information will be stored by us and used primarily to help you and your friends connect.

Cereal Lab may also receive information from third parties in connection with market and demographic studies and/or other data that we use to supplement personal information provided directly by you.


VII. What happens to the information Cereals Lab Collects?

1. How Cereals Lab Uses Your Information

Cereals Lab uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow us to send you messages about things including new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may also later opt out of such communications sent via email.

Otherwise, Cereals Lab uses personal and non-personal information, both individually and combined together, to better enhance your user experience, improve our products and services, understand the behavior and preferences of our customers, to troubleshoot technical problems, to serve advertising, for authentication purposes, to enforce our Terms of Service, to ensure proper functioning of our products and services as well as to help improve them. In addition, we combine non-personal information with personal information, such as an email address, for purposes including providing excellent customer service, administering loyalty programs and tailoring our communications, offerings, web pages or game play experience to you.

By use of friend finder tools such as Facebook, Game Center or other third party services in our online and mobile products and services, you acknowledge that use of these friend finder tools will help you find your contacts and will also allow your contacts to associate your Origin Account (and related gaming entitlements, including games played on PC, mobile and console platforms) with your social networking profile and/or email address. Your resulting friends’ list, which may be accessible across Cereals Lab social platforms as available, will be subject to this privacy policy.  Note that the friends that you choose to include on any Cereals Lab or Origin friends’ list may be able to find and/or identify you in the context of different Cereals Lab products and services, and see the profiles you have established. Those friends may also be able to see the gamer tags that you use across Cereals Lab’s suite of products and services.  Choose your friends carefully.

Your participation in tournaments or other online game events is also conditional upon our collection, use, storage, transmission and public display of statistical data (such as your scores, rankings and achievements) generated through your participation.


2. Will Cereals Lab Share My Information With Third Parties?

Cereals Lab will never share your personally identifiable information with third parties without your consent.   We may, however, share non-personally identifiable, aggregated and/or public information with third parties.  There may be circumstances where you may share information on your own.  Please see section XI for more details about your rights to information you share publicly on Cereals Lab including user generated content, forums, blogs, and profiles. You may also opt in to allow Cereals Lab to share your personal information with companies and organizations that provide products or services that we believe may be of interest to you. To opt out of further communications from a marketing partner or sponsor with whom your information has been shared, please contact that partner or sponsor directly.

Cereals Lab does not disclose any personal information about children under 18 years of age who have registered on any of our websites to third parties, or share or disclose personal information other than as set forth in this policy, provided however, that in the event of a merger, acquisition, or the unlikely event of bankruptcy, management of Cereals Lab customer information may be transferred to its successor or assign regardless of age.

You will be notified before your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

We may also access and disclose personal information, including personal communications, in connection with report abuse functions in our products and services, to enforce legal rights and comply with the law, or to comply with an order from a government entity or other competent authority, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage, or when we believe that disclosure is necessary to protect our rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Cereals Lab. Note that certain publically available information you post and communicate on our and third party sites and services is public information for which you have no expectation of privacy.  See Section XI for more details.


3. Where is the information held?

Cereals Lab is an organization based in The Republic of Korea and the majority of the computer systems on which Cereals Lab collects, stores, and uses the information it collects or receives are based in the United States and The Republic of Korea. We may also utilize data storage facilities located in Asia, Canada and/or the European Union. Your personal information may be transferred to, used, processed or held by Cereals Lab in The Republic of Korea and in other countries, including countries outside your country of residence both in and outside the European Union and North America, and used for the purposes set out in this Privacy Policy.


VII.   How does Cereals Lab protect your personal information?

Cereals Lab understands the importance of keeping your information safe and secure. Cereals Lab will make commercially reasonable efforts to protect your personal information and ensure the security of our systems. When you enter sensitive financial information (such as a credit card number) on our order forms, we encrypt the transmission of that information using commercially reasonable methods. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. We cannot guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We cannot assume responsibility or liability for unauthorized access to our servers and systems.


VIII. Review, Correction of your information, Requesting Removal from mailing lists and deactivating your account

You can correct or update your account information at any time by emailing us at We will be happy to review, update or remove information as appropriate. We may still retain your information in our files however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our websites.

Note that as a result of deleting your data associated with an application on Facebook, you will no longer have access to that application.


IX. Special Note about children

Many Cereals Lab online or mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When an Cereals Lab online or mobile product or service does request age information, and users identify themselves as under 13, the product or service will either block such users from providing personal information, or we will ensure consent is obtained from parents for the collection, use and sharing of their children’s personal information. At that time, we will provide a description of the information that the child may make publically available, how we will use the information and other practices. We will not knowingly ask children under the age of 13 to provide more information than is reasonably necessary to provide our services.

Please note that if you grant consent for your child to use Cereals Lab’s online or mobile products and services, this may include such general audience communication services as email, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages. Parents can review, edit, request the deletion, or prevent further collection or use of their children’s personal information or make inquiries regarding this policy by sending an email to

Under no circumstances do we condition a child’s participation in an activity (like contests) on the child’s disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.


X. Public Information including user generated content, Online Forums, Blogs and Profiles

You may choose to disclose information about yourself in the course of contributing user generated content to Cereals Lab sites or games or in our online chat rooms, blogs, message boards, user “profiles” for public view or in similar forums on our sites and/or on third party sites. Information that you disclose in any of these forums is unencrypted, public information, may be accessed or recorded by Cereals Lab employees, and there is no expectation of privacy or confidentiality there.

You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to make public in any of these forums.

Note also that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies.  Cereals Lab has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.


XI. Third Party Sites

Our website may contain advertising or services which link to other websites such as Twitter, Facebook and YouTube. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. If you click on a link to a third party site, including on an advertisement, you will leave the Cereals Lab site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personal information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as Cereals Lab. We encourage you to review the privacy policies of any other service provider from whom you request services. If you visit a third party website that is linked to an Cereals Lab site, you should consult that site’s privacy policy before providing any personal information.


XII.    Products Offered in partnership with third party(s)

Members may register for other services from our site(s). Certain products and/or services available on our site are provided to you in partnership with third party(s) and may require you to disclose personally identifiable information in order to register for and access such products and/or services. Such products and/or services shall identify the third party partners at the point of registration. If you elect to register for such products and/or services your personally identifiable information will be transferred to such third party(s) and will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy practices and policies of such third party(s) and, therefore, you should review the privacy practices and policies of such third party(s) prior to providing your personally identifiable information in connection with such products and/or services.


XIII.   Contact Information

If you have questions or concerns regarding this statement, you should first contact the Cereals Lab Privacy Policy Administrator at the email address

For more information and updates to our online Privacy Policy, visit us at





%d 블로거가 이것을 좋아합니다:
search previous next tag category expand menu location phone mail time cart zoom edit close